ATLETICAGENEVE new identity !
After over 30 years, AtletiCAGenève decided to modernize its corporate identity. It was time to say thank you and bye-bye ! Since the meeting was constituted as an association (January 2018), breaking away from the traditional link with the Centre Athlétique de Genève club, whose acronym CAG was prominently displayed in the name AtletiCAGenève, it was important to give a new impetus to this organisation. The typographic choice is based on a desire for clarity, readability and balance. The hope is that once and for all we no longer see such confusing misspellings: Athletic CAGenève, Athlétic A Genève, Athletic-Genève, athletiCA Genève, Atlhética Genève, Atletica Genève, Atlhetiquegenève, etc. ATLETICAGENEVE, now written linearly and in upper case, simplifies reading by removing the accent and using a single color, red. It is this same red that maintains the historical link with the former…